Mad Alchemy is a local Massachusetts-based company that uses all natural ingredients to help cyclists be much more comfortable on their bikes.

Embrocation is used to give your skin a feeling of warmth when it’s not-so-warm outside. Cyclocross racers use it when racing in bad conditions (when they don’t want to wear a lot of extra clothes) and recreational riders enjoy it, too, to keep legs, knees and even neck happy outside. There are a variety of heats available. It’s recommended not to use the Mad Alchemy Madness unless you’ve used and are used to their medium-heat warming creams!

Chamois cream is used to reduce the friction between cycling chamois and rider. Mad Alchemy makes chamois cream for both men and women (slightly different formulations). We stock both.