Get Ready for The Festive 500
Challenge Yourself & Make a Significant Difference for Riding in Our Community
What the Festive 500 is All About
Between December 24 and December 31, Rapha challenges riders across the globe to ride 500km or more.
At this time of year, it’s a bit more of a challenge to log those kinds of miles, but what better time, with the more-than-usual calorie consumption, to ride with others and see just how much fun it is to ride outside in the winter.
We have a series of rides planned for this time as well as a lot of ways to win prizes and make a positive impact on riding in Massachusetts. Keep reading for all of the details.
Sharing in the Fun
Sharing stories and photos from expeditions during the Festive 500 makes the riding all that much more fun. We have an Instagram and blog story contest. Include the hashtags #festive500, #rscgives on anything you post throughout the Festive 500. Complete details of the contest, rules and categories for entries are below, keep reading!
We will post names of winners of the Instagram contest, blog story contest, and we’ll announce the names of everyone who reaches 500km or more during the Festive 500! We also encourage you to participate in the Instagram and blog contest that Rapha is hosting. It’s like a 2-for-1 contest!
Remember to post photos and stories along the way between now and when the Festive 500 wraps up at 11:59pm on December 31st! Use both of the magic hashtags to be included in the hoopla.
#festive500 and #rscgives
This year, we’ve added a new element that makes it even better!
Supporting Those Who Help Improve Our Experiences on Roads and Trails
RSC Ride Conservation Fund
Ride Studio Cafe has a Ride Conservation Fund. We’re fueling this fund throughout December with your help. We’re splitting December’s fund among three awesome organizations who work tirelessly to make riding better.
We are donating a minimum of $1,000. Here’s how you can help us grow that amount:
- 5% of all of our Rapha sales for the entire month of December will go into this fund.
- We will donate $20 per rider for each Ride Studio Cafe-hosted Festive 500 ride to the fund.
- For example, if you attend 3 of our rides, we’ll contribute $60 to the fund.
- If you attend each of our rides, we will put $120 into the fund with your name on it.
- We will offer you the chance to turn this contribution into a membership with one or more of the organizations, if your riding equates to a contribution that will buy a membership.
Beneficiaries of the Ride Conservation Fund
We have chosen three outstanding organizations to receive these funds who make notable, obvious differences in our roads, trails, and in many other ways. They are:
The Massachusetts Bicycle Coalition (MassBike) promotes a bicycle-friendly environment and encourages bicycling for fun, fitness and transportation.
MassBike serves the community in countless ways to remind everyone from lawmakers to motorists that bicyclists count. The difference MassBike makes is visible throughout our community and the state of Massachusetts. We want to help MassBike work toward the future they envision.
Would you like to be a member or renew your membership to MassBike? If your Festive riding adds up to a membership, we’ll buy it for you if you like.
The New England Mountain Bike Association (NEMBA) is a recreational trails advocacy organization with 25 chapters throughout New England and about 5,000 members. Their mission is to promote the best that mountain biking has to offer, steward the trail systems where we recreate and preserve open space.
One great example of the work NEMBA does is maintaining and creating trails at local Landlocked Forest. They also lead nearly 1,000 mountain bike rides a year, donate thousands of hours of volunteerism for trail projects, and have put on hundreds of trail building and maintenance events in the region.
Would you like to be a member of NEMBA or renew your membership to NEMBA? If your Festive riding adds up to a membership, we’ll buy it for you if you like.
Lexington Nature Trust
The Lexington Nature Trust funds the work of The Lexington Conservation Stewards and, through them, many trail improvement projects. The Lexington Conservation Stewards is a group of volunteers who work closely with the Conservation Division to care for Lexington’s 1,300 acres of conservation land.
The Lexington Nature Trust buys materials for projects taken on by the Stewards. Since the Conservation Stewards is an organization of volunteers, they have almost no overhead – making every dollar that goes into this fund go a long way. A near-term project by the Stewards is to do a pilot signage project at Whipple Hill. This project will then extend to the other trails throughout Lexington.
We have frequently ridden on the 40+ miles of bike-able trails in Lexington. This year, notable rides like the Honey 100 and the Diverged ride, as well as many of our mixed-terrain rides were made awesome with the addition of off-road sections in Lexington.
Would you like to be a member and volunteer with the Stewards? Membership is free and encouraged.
RSC Ride Conservation Fund Tracking
We will keep track of those who are riding out of the Studio in-house in order to determine how much we will contribute to the RSC Ride Conservation Fund via a sign-in sheet – put your name on it before you roll out for each ride.
We will calculate total Rapha sales in December and make the donation to each of the three chosen organizations by February 1, 2015. We’ll be sure to keep this page updated with the number of riders participating and total funds earned.
A Special Rapha Jersey Embroidered Just For You
All riders who do 6 out of the 7 Studio Festive rides and who reach the 500km distance goal will receive a very special Rapha jersey with RSC-designed, custom embroidery on it!
Ride with us 3 times? If you accomplish the 500km and if you joined us for at least 3 of our organized Festive rides, we’ll offer you the special embroidery on a Rapha jersey or jacket that you purchase new from us.
We are tracking who earns the jersey and embroidery with special signature cards like these:
Instagram and Blog Contest
Winners will receive a choice of one of the following prizes:
Blog Contest Winners Will Receive:
– We’ll re-print your post on our blog and link to your site and social media
Plus you’ll receive your choice of one of the following:
Ride Studio Cafe Hosted Rides
We have seven days of riding planned. We hope you’ll join us for one or all seven. The route and details for each ride will be posted at least 24-hours in advance of the day. We will make changes to the routes or shorten them if conditions make it necessary. If the roads are icy: we’ll still be riding, but we’ll have studs on our tires and hope you will, too. Using the proper equipment and dressing properly is important to have a safe and enjoyable ride. Ask us if you’re unsure how to dress or properly equip your bike.
Expect each ride to be at least 50 miles in length. Most of the rides will depart at 9 or 10am, but some will begin earlier depending on the day, distance, and weather. As long as you begin the ride with us, regardless of the miles you actually log for the day, we will contribute to the RSC Ride Conservation fund for your participation. So, if you’re not up for the distance, feel free to begin with the group. Just be sure to know how to get back to the Studio or your home.
Our Snowflake Century is back this year! This is a 100-mile ride whose route is shaped like a snowflake and has Lexington at its center for ease of warming up throughout the ride. We will announce which date it’ll fall on when we have a much better idea as to what the weather has in store for us.
Ride Dates and Schedule
The ride schedule will be updated as we have the nitty gritty for each ride.
We may make last minute changes to any of these routes if the weather necessitates it. Check back here for route changes, check Twitter for last-minute, up-to-the-minute updates.
Day 1: Wednesday, December 24. Start time: 8am. Distance: 44 miles. Route: To Stow and back. We close at 2pm, but you’ll be back before then.
Thursday, December 25. Christmas Day: No organized ride from RSC, we’re closed, too.
Day 2: Friday, December 26. Start time: 9am. Distance: ~79 miles. Route: To Essex, includes food stops and avoids most main roads.
Day 3: Saturday, December 27. Start time: 9am. Distance: 58. Route: To Harvard General Store and back.
Day 4: Sunday, December 28. Snowflake Century! Start time: 8am. Distance: 100 miles. Route. We will open our doors at 7:45am so you may have an espresso, use the restroom, or grab anything you need from the bike shop.
Day 5: Monday, December 29. Start time: 9am. Distance: 54 miles. Route: North to the Ryer’s Store in North Reading.
Day 6: Tuesday, December 30. UPDATE: Start time: 9am. Distance: 62 miles. Route: Heads south to Hyde Park and back. Urban, but on less main roads. The start time has been pushed to 9am in order to have a little less traffic.
Day 7: Wednesday, December 31. Start time: 9am. Distance: 59 miles. Route: South to Medfield and back. Similar to the Braver Than The Elements ride: great roads, not much traffic on most of the roads, food stop at Blue Moon Cafe.
Register for the Festive 500
Register for the Festive 500 Challenge on Strava. Log your miles as you ride and watch as they add up! All finishers who ride at least 500km will receive a roundel from Rapha.
Remember, all Rapha that you purchase here during December contributes to the RSC Ride Conservation Fund! Start riding now to see how to dress right for the cold. If you want suggestions on how to be comfortable on the coldest days, we ride in all weather and all conditions so we have a lot of thoughts on staying comfortable when it seems impossible.
Join in the fun and festivities with us! If you have any questions, please email us at firstname.lastname@example.org